The chase, the challenge, the look, the feel, the hunt…we are wired to want more!
At what age does this start? Are we all hard wired to want what we don’t have? The ice cream, the toy, the clothes, the jewellery, the holiday, the car, the house, the abs, the boobs, the biceps and the bank balance. Does the desire for ‘the want’ ever stop?
10 years ago peer influence and traditional advertising mediums (TV, radio, newspapers, magazines) played a critical role in influencing consumer behaviour. However, these days certain social media channels are having an immediate impact on our behaviour, particularly our mental health. A recent study found that the use of social media correlates directly to lower self-control, fuelling the desire for instant gratification.
In the health and wellness industry the desire to achieve ‘the want’ is becoming a serious business built on images rather than intellegences. The are so many “fads” and “fakes” in the fitness industry it is no wonder we struggle with industry creditability. The ‘diet’, the ‘program’, the ‘workout’, the ‘supplement’ all guaranteed to give you the body you are after, BULLSH*T.
No doubt we could all improve something and I always encourage clients to eat cleaner, exercise more, consume more water, and dedicate more time to themselves but at no stage should you compare yourself with ‘the want’. That body, that holiday, that lifestyle, that relationship for some people might be aspirational, for others inspirational but for the majority of us we should just treat it as ‘fabricational’…
You only have to scroll through Facebook or Instagram to see what people are uploading and realise it is a form of self-appraisal, which is not necessarily a bad thing but it is certainly not a true representation of their life so don’t aspire for the desire.
We need to take ownership of what we have vs. what we want as the grass is not always greener. I am sure many of you have heard Facebook referred to a Fakebook, which is probably a closer reflection of the truth so remember, beauty is in the eye of the beholder. Identify what makes you happy and stay true to it and then design your own roadmap to suit your individual goals and desires not that of others. After all it is the festive season, the cake, the candy, the cold beer is OK, everything is OK in moderation.
Own yourself – Praise yourself – Love yourself – Be yourself